Jewellery and Gem ASEAN Bangkok 2026

Jewellery and Gem ASEAN Bangkok is a leading trade show that brings together the full jewellery value chain in one place. It focuses on connecting serious buyers with trusted suppliers from across Southeast Asia and beyond. At this show, you will see loose gemstones, finished jewellery, diamonds, pearls, equipment, packaging, and technology solutions presented under one roof. The fair is designed for people who want to do real business, compare products side by side, and build long-term partnerships. It is also a friendly gateway for new entrants who want to understand how the regional jewellery market works, what trends are rising, and where the next growth opportunities might be found in the ASEAN community.

Why Bangkok and ASEAN Matter to the Industry

Jewellery and Gem ASEAN Bangkok benefits from the city’s reputation as a powerhouse for coloured gemstones, especially rubies and sapphires. Bangkok is a long-standing cutting, polishing, and jewellery manufacturing hub, supported by skilled craftspeople, reliable logistics, and a strong network of traders. The wider ASEAN region is one of the fastest-growing markets in the world, with buyers who are actively shaping their yearly inventories. This combination makes the fair a natural meeting point for businesses that want quality, variety, and speed. Sellers gain access to buyers from across Southeast Asia, while buyers enjoy deep sourcing choices and competitive pricing supported by a well-developed local supply base and professional services ecosystem.

Who Attends and What They Seek

Jewellery and Gem ASEAN Bangkok attracts retailers, importers and exporters, wholesalers, distributors, and agents who need dependable sources for gemstones and jewellery. You will also find jewellery manufacturers looking for stones, settings, and production partners; diamond and coloured gemstone cutters and polishers; and independent jewellery designers scouting for unique materials. E-commerce retailers visit to discover new lines that can perform well online, while trade bodies and government organisations observe market sentiment and support industry development. ASEAN-based buyers come prepared with purchase lists and product briefs, and many visitors use the show to compare quality grades, negotiate terms, and secure repeat supply contracts for the year ahead, all within a professional yet approachable business environment.

What You’ll Find on the Show Floor

Jewellery and Gem ASEAN Bangkok offers a wide spectrum of products so professionals can complete sourcing plans without hopping between multiple events. Expect coloured gemstones ranging from everyday commercial grades to rare collector pieces, plus diamonds in a range of sizes and qualities. Finished jewellery spans classic to contemporary designs, including gold, silver, and platinum pieces. You will also encounter pearls, findings, mountings, chains, and semi-finished components that help manufacturers and designers shorten product development cycles. Beyond merchandise, there are equipment and tools for cutting, polishing, and quality inspection, as well as packaging and branding solutions. For buyers, this lineup enables quick side-by-side comparisons and smarter decisions that balance price, quality, design, and delivery timelines.

Sourcing Advantages and Order Capture

Jewellery and Gem ASEAN Bangkok is shaped around practical buying cycles, which means it helps visitors capture orders at the right moment for the regional season. Buyers can meet multiple suppliers in a single trip, test assumptions about price and availability, and make faster decisions with more confidence. Exhibitors gain access to purchase-ready visitors, many of whom arrive with clear budget ranges and product specifications. This creates efficient conversations at the booth and leads to meaningful business outcomes. The fair’s structure also supports “price discovery,” allowing both sides to understand live market conditions. Over time, repeat visits help firms build supplier diversity, negotiate better terms, and reduce risk by not relying on a single source.

Learning: Seminars, Trends, and Practical Know-How

Jewellery and Gem ASEAN Bangkok features a programme of talks, panels, and workshops where industry experts, creative leaders, and innovators share practical insights. Sessions often explore colour trends, consumer behavior, and merchandising strategies that convert window shoppers into paying customers. Technical topics may include gemstone identification, traceability tools, quality grading, and responsible sourcing frameworks. For brand builders, discussions on storytelling, packaging, and digital marketing offer simple ways to improve sales, especially for small teams. Designers can learn how to forecast demand and align design choices with material availability. By the end of a few sessions, many attendees leave with actionable ideas that can be applied immediately to retail floors, online stores, and product development pipelines.

Networking That Builds Real Relationships

Jewellery and Gem ASEAN Bangkok creates many chances for networking, which is essential in a business built on trust and repeat orders. Meetings at booths, casual chats in lounges, and focused matchmaking activities help you meet the right partner faster. New visitors can ask peers about reliable logistics providers, recommended grading labs, or dependable component suppliers. Experienced traders reconnect with long-time partners and explore new collaborations, such as exclusive colour assortments or co-developed collections. Because the community is regionally focused, conversations are efficient and grounded in local realities. This atmosphere helps both sides move from “first contact” to “framework agreement” more quickly, saving time and avoiding misunderstandings later in the production and delivery process.

Tips for Visitors: Plan, Compare, and Act

Jewellery and Gem ASEAN Bangkok rewards preparation. Before arriving, define your buying goals, set a budget range, and list the specifications that matter most, such as calibrated sizes, colour ranges, and delivery windows. Map your day by shortlisting target exhibitors and leave buffer time for unexpected discoveries. When comparing offers, take clear notes and photos of booth labels to avoid mix-ups later. If you are new to coloured gemstones, bring a trusted colleague or plan a quick consultation with a grading professional at the show. After negotiations, confirm terms in writing, including payment method, shipping insurance, and return policies. A structured approach reduces stress and ensures you head home with the inventory your business actually needs.

Tips for Exhibitors: Show What Buyers Need to See

Jewellery and Gem ASEAN Bangkok is most rewarding for exhibitors who present clear assortments and transparent information. Prepare easy-to-read labels showing quality grades, standard sizes, and price ranges, and display bestsellers next to new launches to spark conversation. Keep sample availability high so buyers can handle the stones or pieces they are considering. Offer quick quotes for different quantity tiers and provide estimated delivery timelines based on realistic production capacity. If you serve e-commerce clients, bring photography-ready samples and packaging solutions. For manufacturers, highlight consistent supply, stable pricing policies, and after-sales service. Small but thoughtful touches like simple line sheets and QR codes linking to digital catalogs make it easier for buyers to take the next step.

Responsible Sourcing, Certification, and Quality Assurance

Jewellery and Gem ASEAN Bangkok encourages conversations about ethics and quality, which are increasingly important to consumers. Buyers often ask about origin information, traceability systems, and third-party certifications. Sellers who can explain their supply pathways, responsible mining or sourcing practices, and environmental commitments tend to build trust faster. Quality assurance matters too, from accurate grading to secure packaging and reliable documentation. Many companies at the fair work with respected labs and follow clear standards for disclosure and treatment reporting. By choosing partners who combine beauty with integrity, retailers and brands not only reduce risk but also add meaningful value to their storytelling, which can strengthen customer loyalty and support healthier margins in competitive markets.

Why This Show Deserves a Spot on Your Calendar

Jewellery and Gem ASEAN Bangkok stands out because it connects a high-quality supply base with a region that is growing, diverse, and opportunity-rich. It blends practical sourcing with up-to-date learning and relaxed yet focused networking. Whether you are a retailer filling key price points, a designer hunting for special stones, a manufacturer building dependable pipelines, or a newcomer eager to learn, the fair offers a direct route to progress. Add the city’s strengths in coloured gemstones and manufacturing, and you get an event where decisions are easier, deals close faster, and relationships last longer. If you want results, this is a show that respects your time and gives you the tools to move your business forward.